Portfolio-wide, patient first recruitment: Marketplace recruitment shifts from a study-specific outreach to an indication-driven model, connecting patients with the trials that best fit their needs.
Fast activation & immediate access: Go live in 2 weeks and reach millions of actively searching patients without building full campaigns.
Scalable, continuous patient flow: Centralized visibility across the portfolio drives steady, pre-qualified referrals and supports recruitment at scale.
In today’s clinical research environment, timelines are tighter than ever. Yet one key challenge remains:
How do you reach patients quickly when recruitment needs to start now, not months from now?
Traditional approaches can take time to activate, delaying early patient flow and slowing down study momentum, particularly across multiple studies or regions.
Marketplace Recruitment is a strategic recruitment tool for the entire portfolio, enabling study teams to easily scale with speed and gain immediate access to pre-engaged patient populations
What is “Marketplace Recruitment”?
Marketplace Recruitment, powered by ClinLife® Registry, is a portfolio-level patient recruitment approach that enables sponsors to showcase multiple clinical trials in one centralized destination. Instead of building and launching individual campaigns for each study, sponsors can list their trials on the ClinLife® Registry – a leading clinical trial marketplace in EMEA – where millions of patients can discover clinical research opportunities.
This model shifts recruitment from a study specific approach to an indication-driven, visibility-focused strategy, connecting motivated patients directly with relevant studies across therapeutic areas, and geographies.
Currently active in Austria, Bulgaria, Czech Republic, Germany, Hungary, Israel, Poland, Romania, Switzerland, and the UK (with more countries in scope), ClinLife® Registry enables sponsors to reach millions of patients through a geo-targeted, multi-channel digital strategy spanning up to 60 online channels and indication-specific organizations.
“Our Marketplace Recruitment solution is one of the most efficient and scalable patient recruitment models in the industry. It consistently delivers best-in-class ROI by matching patients to relevant trials within a few clicks. For sponsors, it’s a highly strategic tool, seamlessly integrated, requiring minimal operational effort, while significantly accelerating enrollment and reducing overall recruitment costs.”
Marketplace Recruitment is designed for speed, scale, and simplicity. Sponsors list their clinical trial portfolio on the ClinLife® Registry, where patients can discover available studies in one place. Because these patients are already actively looking for trials, the model removes the need to build awareness from scratch.
The process is straightforward:
Studies are uploaded and made visible on the ClinLife® platform
Patients discover trials relevant to their condition through indication-level ads that present a choice of one or more relevant studies
Interested patients complete a simple indication-level online pre-screener and are referred to their chosen site
Our Site Partnership Team oversees referrals and ensures timely follow-up with patients by study sites
Unlike traditional recruitment campaigns, which can take up to three months to fully activate, Marketplace Recruitment, powered by ClinLife® Registry, enables a go-live in as little as two weeks, delivering immediate visibility and rapid referral generation without the need for a full campaign build.
Marketplace Recruitment campaigns on ClinLife® Registry are designed to be fast and compliant by default. Because only Ethics Committee EC-approved content is used, and published without substantive changes, no additional EC or regulatory approval is required. Minor edits, such as shortening text or correcting spelling, are acceptable as long as the original meaning remains unchanged.
Additionally, Marketplace Recruitment campaigns are indication-specific rather study-specific. They focus on engaging patients with a particular condition, not promoting a defined clinical trial. As a result, they fall outside the scope of materials that typically require EC or regulatory review, further enabling rapid go-live and streamlined execution.
Through this model, more than 25,000 patients are engaged and over 100 pre-qualified patients are referred every week, ensuring a continuous and scalable flow of recruitment opportunities.
Why choose Marketplace Recruitment?
Marketplace Recruitment is built for sponsors who need to move quickly and efficiently, especially when timelines are at risk.
Key advantages include:
Speed to activation: No additional EC approval required – launch in just 2 weeks
Immediate patient reach: Access millions of actively engaged patients
Proven impact: Contribute up to 65% of total randomizations per study
Portfolio-wide visibility: Showcase all studies in one centralized location, no matter how many indications
Efficiency: Rapid referral generation without the time and cost of full campaign development
Continuous patient flow: A steady stream of pre-qualified patients across your entire portfolio
High site satisfaction: Site Net Promoter Score of 9 out of 10
Full transparency: 24/7 access to performance data via a centralized dashboard
By centralizing recruitment efforts, sponsors reduce duplication, accelerate timelines, and ensure their studies are visible to the right patients at the right time – supported by a scalable solution that aligns seamlessly with both local and global strategies.
“What convinced me is how the concept delivers, strategically and in day-to-day practice. It’s been great to see an idea evolve into a solution that produces measurable value.
~ Manuela Kleinerüschkamp, CSU Operations Team Lead, Sanofi
Does Marketplace Recruitment work? A real-world case study
The context
Boehringer Ingelheim RCV needed to increase patient visibility and engagement across a diverse portfolio of studies, spanning multiple indications and countries, including rare diseases. Traditional recruitment approaches did not deliver the scale or speed required.
Using Marketplace Recruitment, the sponsor listed more than 30 studies across five countries on the ClinLife® Registry, since 2021. By centralizing their portfolio, they created a single access point for patients to discover and engage with their trials across multiple therapeutic areas.
The result
460,000+ visits to indication landing pages
Strong referral generation across all indications, including rare diseases
The takeaway
Marketplace Recruitment significantly increased visibility, accelerated patient engagement, and delivered measurable impact across the sponsor’s portfolio, demonstrating the power of a centralized, patient-first recruitment model.
“We have seen through our lengthy partnership that ClinLife® works across different geographies and is a powerful solution to raise awareness of Boehringer Ingelheim RCV’s studies.”
~ Csilla Ponner, Head of Clinical Operations, Boehringer Ingelheim RCV
Scaling clinical trial patient recruitment in 2026
As clinical trial timelines continue to become more demanding and competition for patients increases, speed is a defining factor in patient recruitment success. Sponsors can no longer rely on approaches that delay visibility or slow down early patient flow, especially across multiple studies and regions.
Marketplace Recruitment offers a faster, more scalable way forward. By connecting studies directly with patients who are already actively searching for clinical trials; sponsors can accelerate recruitment without the need for extensive setup, while still delivering meaningful impact at the point that matters the most – randomization.
Looking ahead, the future of clinical trial recruitment will be shaped by solutions that combine speed, scale, and simplicity. Marketplace Recruitment is a clear step in that direction, helping sponsors reach patients faster, maximizing visibility across their portfolios, and keeping studies moving forward when it matters most.
Ready to accelerate your next study? Start reaching patients faster with Marketplace recruitment.
