Blog: How to catch the summer waves
of patients for 5 key indications
The summer seasonality of key indications
The meteorological impact of summer, commonly noted with higher temperatures, humidity, barometric pressure, air pollution, and more are often related to the triggering of a number of symptoms across multiple indications. This summer spike in patient symptoms, should be reflected in a spike of patient referrals in your study’s pipeline and when to launch central recruitment programs.
At Clariness, we have performed patient recruitment for more than 1,200 studies, 100+ indications, over 18+ years, and looking out our own historic patient referral data, coupled with external data and reports, we have listed below the core indications that you should be preparing to capture during the upcoming summer months.
- Allergies – Higher pollen levels typically trigger a higher frequency, and more severe reactions for allergies such as hay fever.
- Skin conditions – Hot, humid weather generally leads to more sweating and the accumulation of oil in the skin, flaring up symptoms for skin conditions such as eczema, psoriasis, and acne. The summer months in many countries also coincide with increase of alcohol consumption during holiday seasons, with alcohol consumption a well-known trigger for rosacea and other conditions.
- Infectious diseases – Some viruses, such as norovirus, are more commonly spread during the summer months due to large crowds gathering, and sharing food and drink.
- Respiratory diseases – Again linked to higher humidity and air pollution levels, symptoms of respiratory diseases such as asthma can worsen during the months of summer.
- Migraines – Changes in temperature, higher humidity, and barometric pressure can lead to a higher frequency of migraines during summer.
How your study can benefit from this seasonality
Whether you’re designing your study, or actively recruiting patients, your study can benefit from this increase in condition symptoms, for multiple reasons:
- Improved ability for patients to self-report symptoms
The heightened frequency and severity of patient symptoms make it easier for patients to self-report symptoms during the screening process.
- Increased openness to clinical trials
The increased severity of their condition will often make patients question the effectiveness of their current treatment, if they’re taking any, thus making patients more open to studies. Weather changes often have impacts on serotonin and dopamine levels, individuals are often seeking to make changes either just before or during the summer months – this extends to clinical research.
- Increased study information sharing from friends and family – The friends and family of patients typically have a heightened awareness of the patient’s condition, making it top of mind and, drives more study information sharing during the summer period
Leveraging this knowledge, study organizers can partner with digital patient recruitment specialists like Clariness to build patient-friendly recruitment campaigns that speak to the heightened awareness of patient conditions, and leverage social circles to increase the shareability of their trial information.
Social media traction spikes around the summer months and can be a powerful channel for increasing awareness and the sharing of clinical trial information. Other digital channels like online patient forums, medical apps which host patient communities, often have increased patient traffic as the heightened severity of these indications push patients to seek out new treatment options and speak with other patients with the same conditions as themselves. Positioning your study information content with these channels can be a quick way to rapidly boost your study’s exposure and drive traffic to your study pages.
What can you do today to prevent your patient pipeline drying up in the summer?
Clariness has experience in all of the indications mentioned above, with experience from Phase I to IV, including the delivery of patient insights, patient referrals, and study materials, our experience covers:
- 10+ allergy studies
- 10+ migraine studies
- 20+ infectious disease studies
- 50+ studies focused on acne, atopic dermatitis and psoriasis
- 70+ respiratory studies
To learn more about our experience, you can read our case studies here, with performance stats on our support for several key indications, including asthma, atopic dermatitis, and migraines.
Do you have a study that you would like to discuss with us?
To learn how we can support your patient insights and recruitment, speak with an expert today.
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