Berlin, Germany 19 May 2025 – Clariness is harnessing the power of Amazon QuickSight, an AI-powered self-service analytics tool, to unlock deeper insights that enhance Clariness’ patient recruitment funnels and campaigns. This AI allows Clariness’ Medical and Marketing experts to instantly leverage 20 years of performance data while designing every step of the patient recruitment journey.
“By combining the power of AI with two decades of recruitment expertise, we can provide our clients with more precise, efficient, and cost-effective recruitment strategies. This technology enables us to make data-backed decisions at every stage of the recruitment funnel, ultimately driving better outcomes for both patients and sponsors.” said Dilek Denizli, VP of Recruitment Strategy at Clariness.
Clariness’ data covers 20 years of engaging more than 15,000,000 patients, and 7,000 sites, across 50 countries. The real-world use cases of these AI-powered funnels and campaigns include:
- Highly tailored and accurate patient funnels
- Performance based site selection guidance
- Patient geography and demographic focused channel selection
- Cost-effective marketing campaigns leveraging highest performing ad copy and imagery
Clariness recently completed one of many successful pilots integrating advanced AI technology in partnership with a top-20 pharmaceutical company. The collaboration supported an international Phase III clinical trial for migraine treatment, achieving notable results in patient recruitment efficiency.
By utilizing anonymized historical data, Clariness accurately identified high-potential recruitment sites, enabling more strategic resource allocation. Leveraging natural language querying capabilities, Clariness experts swiftly generated actionable insights, enhancing strategic decision-making throughout the trial.
The AI-driven analysis significantly accelerated recruitment timelines, leading to the early completion of patient enrollment. As a result, the initiative delivered remarkable cost savings, reducing the cost per randomized patient by 50%.
“It’s inspiring to see how Clariness is using Amazon QuickSight to transform their patient recruitment processes. By using AI to unlock the full potential of their extensive datasets, Clariness is driving greater efficiency and improved decision-making” said Lisa Dahl, Territory Manager at Amazon.
This AI-powered approach is helping to advance medical research and accelerate the delivery of life-changing treatments for patients worldwide.
About Amazon QuickSight
Amazon QuickSight powers data-driven organizations with unified business intelligence (BI) at hyperscale. With QuickSight, users can meet varying analytic needs from the same source of truth through modern interactive dashboards, reports, natural language queries and embedded analytics. With Amazon Q in QuickSight, business analysts and business users can use natural language to build, discover, and share meaningful insights in seconds, turning insights into impacts faster. Learn more at https://aws.amazon.com/quicksight/.
About Clariness
Clariness provides high-end services across the clinical trial lifecycle, including study feasibility, patient recruitment, and patient retention services, for pharmaceutical companies, contract research organizations (CROs), and study sites across the globe. Dedicated to improving patients’ lives by accelerating the development of medical treatments and therapies, Clariness is the leading expert in global patient recruitment with 20 years’ experience. Clariness has supported over 1,500 clinical trials worldwide through its market leading patient portal ClinLife®, which is active in 50+ countries, available in 35+ languages, covers 80+ indications, and welcomes 15+ million visitors per year.
For more information, visit www.clariness.com and www.clinlife.com.
Press Contact: Charlotte Chaw, Senior Marketing Manager, [email protected]
