Tag: programmatic buying

November 16, 2015

Digital Advertising for Clinical Trial Patient Recruitment, Part 3

Common media buying platforms for global clinical trials include Google (Adwords, GDN/Doubleclick), Bing Ads, Yahoo, AOL Advertising and Facebook ads. The act of digital media buying can seem intimidating, considering the proliferation of terms such as “programmatic buying,” and “retargeting,” or “CPC.”