Diversity in clinical trials

At Clariness, we understand that clinical trials truly rely on volunteers, and by helping to recruit these volunteers, we can assist in improving future medical care for everyone. Based on our 15+ years of experience as an international, diverse company of experts representing different cultures, with teams located worldwide speaking 35+ languages, we take a patient-centric approach connecting patients from all around the world to relevant clinical trials.

Building a representative patient profile and creating materials that reflect patient populations

An important step towards more diverse and inclusive clinical trials is a better understanding of who the patients are and the barriers they face. Creating patient profiles from real-world data combined with literature reviews allows us to proactively create solutions specific to each trial.

Erasing (geographical) barriers when reaching out to patients

We use a multichannel approach combined with patient understanding and site engagement to reach a diverse pool of patients. To remove physical barriers in patient recruitment, we conduct our advertising through online channels. Additionally, as not everyone has equal access or proficiency with the internet and technology, we provide print advertising and work with doctors and advocacy groups to reach patients through their trusted healthcare networks.

Our specialized recruitment campaigns allow us to:

Reach specific minority groups: based on characteristics, such as location, gender, and racial/ethnic background, as well as online activities, interests, and searches.

Engage with online patient communities: through social media and online support groups.

Build trust with patients: by working with doctors and advocacy groups.

Remove physical barriers: as digital outreach allows us to tailor our geographic range and decrease dependency on physical sites and doctor’s offices.

Giving patients’ voice and tailoring our processes to patient perspectives

Our annual Patient’s Voice Conference brings the patient’s voice to the forefront of the clinical industry. We believe that understanding the patient is a cornerstone of a successful trial.

This event aims to:

Understand the patient’s clinical trial journey: by inviting patients, who come from diverse backgrounds with a wide range of conditions, to share their unique clinical trial experiences and challenges during the event.

Connect patients, sponsors, and sites: by hosting an event for patients to provide feedback and suggestions, this gives sponsors, sites, and medical experts an opportunity to gain a deeper appreciation for the challenges patients face when accessing clinical trials and throughout their trial participation.

Help improve future clinical trials: by opening a dialogue between patients and sponsors that highlights the patient’s voice, this helps us to improve our processes and focus on patient needs.

Whitepaper: Achieving diversity, equity and inclusion in clinical trials

To gain a deeper understanding on how we can tackle and achieve diversity, equity and inclusion in clinical trials, we examine: 

+ What is diversity? 

+ What are potential barriers patients face?

+ What are the solutions to improving DEI in clinical trials? 

+ How does Clariness fit in? 

+ Our key takeaways.


Download whitepaper

If you have questions about our approaches to addressing diversity, equity, and inclusion, please don’t hesitate to reach out.