November 15, 2016 NILS DREWS

Patient Engagement in Clinical Development

Innovations over recent years have demonstrated many meaningful ways to engage patients. This article exclusively focuses on the use of social and digital media to engage patients throughout clinical development.

November 8, 2016 HENNING SEMAT

Google AdWords and Digital Patient Recruitment for Clinical Trials

As digital patient recruitment for clinical trials becomes more accepted and competitive, we continually shift our focus on the channels that consistently outperform the rest of the pack.

October 24, 2016 DONNA MONGIELLO

Highlights from The Patient’s Voice Seminar

Last week, Clariness hosted our (first-ever) The Patient’s Voice, a seminar designed to promote patient-focused drug development, and generate new ideas for researchers and drug makers to consider during clinical development planning, feasibility and execution.

August 30, 2016 KAREN ROSENZWEIG

Digital Patient Recruitment for Cardiovascular Clinical Trials

Cardiovascular outcome studies present unique challenges by the sheer volume of patients involved in these studies alone. Recruitment costs can easily escalate into sky-high digits, if outreach channels, screening mechanisms and patient referrals are not properly managed.


Subject, Volunteer, Participant or Patient?

A patient is a person who receives medical care. As a registered nurse, I delivered care to patients in the hospital and homecare setting, but there are many other settings in which patients can receive medical care.

May 25, 2016 MARKO ALEKSIC

User Experience Parallels with Patient Centric Drug Development

There are many parallels between patient centric drug development and good web design. Ensuring the best user experience begins with an understanding of users.


Alzheimer’s Disease Clinical Trials Planning

Scientific efforts to prevent, manage or better understand Alzheimer’s disease progression make news headlines every day. In today’s biopharmaceutical product pipeline, there are more than 300 open Alzheimer’s disease clinical trials, according to a cursory search on

April 17, 2016 NILS DREWS

What We’ve Learned about Patients through Surveys

“When we conducted our first patient survey, it was seen as novel at the time. Now it’s a best practice.”


A Short History of Patient Centricity

The calls for patient-centric drug development are getting louder. Patient centricity, while in the spotlight now, has been taking shape for nearly 30 years, although fragmented and with variable effects on health outcomes

March 16, 2016 NILS SCHÄFER

Facebook vs. Google for Clinical Trial Patient Recruitment

Facebook vs Google for clinical trial patient recruitment? While Facebook operates with the strength of a major broadcast network with more than a 1 billion users, Google remains as the world’s digital superpower by virtue of successful bundling of multiple leading web platforms together.